Ben Stacey, Sales Manager at Snickers Workwear, considers how ergonomics and fabric technology combine in the design of sustainable women’s workwear.
In recent years, rugged looks and utilitarian garments have become one of the statements of the modern cool – a ‘workwear movement’ in modern fashion trends.
For nearly 50 years, Snickers Workwear has been building a workwear movement of its own. Technically advanced, innovative and high-quality working clothes that are built to last and look good in work, on-site and at leisure.
It’s the modern working wardrobe for tradesmen and women. It’s certainly a sea change for modern day tradeswomen who previously had to make do with workwear that wasn’t designed specifically for them, was ergonomically unsuitable, impractical and totally unflattering.
Fabric performance – delivering durability for sustainability
Snickers Workwear’s clothing design and development for women has been driven by continual research into their needs and experiences, and through dialogue with the working women who wear the clothes every day. Technical design with performance fabrics for comfort, durability and sustainability has been central to this process.
The result is an ergonomically designed range of top-to-toe, multiple use working clothes for women. They’re unrivalled in their functionality and responsiveness to different working environments and weather conditions and, while durability has always been part of the Snickers Workwear DNA, refinements in its fabric technologies are also now at the heart of the brand’s sustainability philosophy.
In essence, the brand believes that the longer its clothing lasts, the less environmental impact it has. The shorter a garment’s lifecycle, the quicker it is disposed of, probably into landfill or onto a waste mountain somewhere in the third world.
Freedom of movement and a female fit
Ergonomics and street wise looks are fundamental hallmarks of all Snickers Workwear clothes for women which, combined with the sophistication of their design, deliver a workwear wardrobe of real quality and genuine sustainability.
Nicole Rimér, Head of Design and Innovation for Snickers Workwear, says: “Women have different shaped bodies so to get a comfortable and protective garment you need to deliver a fit that is shaped to fit the curves of a woman’s anatomy.
“We have a very sharp focus on making women’s work clothes as comfortable and functional as possible. We listen to how women work on-site and what tools they use. For instance, we carry out ‘wear tests’ in a variety of workplaces to check the fit and comfort.
“This is especially true for our female underwear. We don’t use any old cotton or polyester fabric to make briefs or bras, but the best possible technology fabrics that are breathable and deliver maximum comfort next to your skin when you’re working hard”.
Nicole continues: “The Snickers Workwear women’s range features advanced designs for a contemporary female fit with outstanding freedom of movement. Our womens’ garments follow the same design principles of comfort, functionality and fit as for our men’s workwear but female ergonomics dictate that the garment designs have to be adjusted by shape and comfort to fit a woman’s body”.
Women’s work trousers – functionality and comfort at work
The Snickers Workwear work trousers are a good example of the dedication to female fits. Without compromising on functionality, they’re specifically designed for women, featuring a low waist cut, Twisted Leg design and Snickers Gusset in the crotch for a modern female fit and maximum freedom of movement courtesy of the revolutionary 4-way stretch fabric.
As any tradeswoman knows, working on your knees takes its toll. That’s why the Snickers Workwear trousers and kneepads for women has the patented KneeGuard positioning system to provide advanced, certified knee protection.
The key differentiators of Snickers Workwear’s clothing for women’s sit at the heart of the brand’s DNA. Functionality, durability and sustainability when women want it; comfort, fit and protection where women need it. With ergonomic designs to fit the female form they’re the optimal choice for women at work who need to get every job done comfortably and efficiently.
Ultimately, the anatomy of Snickers Workwear clothing for tradeswomen enables them to make informed buying decisions to suit the way they want to look and work on-site and how environmentally responsible they want to be.
Browse the full range of Snickers Workwear for Women here
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