Research conducted by Wessex Fleet found that over half of respondents (51%) consider the Volkswagen Transporter the most professional van for businesses.
Its sleek design, ample space, and balance of practicality and style make it a standout choice for professionals. Known for its reliability (according to FN50 fleet reliability survey), the Transporter’s strong performance reinforces its reputation as a dependable option.
The findings are based on a survey of vehicle lease customers, who were asked to identify which popular models project professionalism, trustworthiness, and intelligence.
The Ford Transit Custom 300 takes second spot
The Ford Transit came in second place as the most professional-looking van, with 17.5% of respondents selecting it.
Its popularity is likely due to its versatility, spacious interior, and robust design, which make it a reliable choice for a wide range of businesses. Known for balancing practicality with a modern, professional appearance, the Transit has become a trusted workhorse for many industries.
Tips for making a great impression with your vehicle
Simon Naylor, director of Wessex Fleet, shares practical advice on choosing a vehicle that supports your brand:
Match your vehicle to your profession:
Choosing the right van for your profession reinforces your brand image and sets the tone for client trust from the start
Keep it clean:
A dirty or damaged van can ruin your professional image, no matter how luxurious it is.
Add subtle branding:
Vehicle branding is a cost-effective way to advertise your business locally.
Balance style with practicality:
For trades, choose a vehicle that looks good and meets your job’s practical needs.
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