In this article the team at Saxby Lighting offer some tips for creating the right mood and ambience in a commercial site.
Creating the ambient lighting set-up in commercial spaces is often overlooked and not always something that is at the forefront of people’s minds. Yet lighting can be a make or break factor for numerous customers in terms of whether they love or hate a place – and they might not even realise it.
A latest industry survey* found that “72% of respondents had left a venue earlier than planned because it was too brightly or poorly lit,” whilst “74% of respondents had stayed longer than planned because the lighting made them feel relaxed and welcome.”
With numbers like that it’s difficult to see why more time and effort isn’t put into setting the right mood and feel for a customer’s restaurant or commercial space.
With that in mind, here are Saxby’s top three things that you should always consider:
Design:
Making sure you have light fittings that complement the design of a restaurant or shop is key. The entire customer experience should flow seamlessly and it can be extremely off-putting if one element doesn’t gel with the rest of its surroundings.
Saxby Lighting boasts numerous simple and modern products that fit within a variety of styles, due to their neutral designs, making them ideal for commercial sites.
Colour:
Choosing the correct colour temperature is essential. Would warm white suit the vibe of the place best, or do you need a brighter daylight white colour temperature? There are various colour temperatures to choose from these days and Saxby Lighting is making it even easier thanks to its constantly expanding ranges that offer the latest in Colour Changing Technology.
This allows customers the freedom to alternate between colour temperatures at the flick of a switch, whether that it’s 3000K, 4000k or 6500K. Having one fitting with numerous colour temperatures allows the customer the flexibility to try out different colour temperatures to understand what suits their space and customers’ needs best.
Brightness:
No one wants to be in a romantic restaurant with beaming bright lights in their face. Equally it wouldn’t be appropriate to have dim and low lighting in a family-friendly eatery. Selecting the right light level is key to creating the exact mood and atmosphere that you want to achieve.
Saxby Lighting’s extensive range of products and lamps come with various options, and numerous fittings that are dimmable, to ensure the best brightness for you and your customer.
For more information on Saxby Lighting’s range of products, visit: www.saxbylighting.com/PE-June-Ed18
* Figures taken from a MEGAMAN survey carried out amongst 236 hospitality professionals by Big Hospitality during October 2015.
