The team at Parrot PR and Marketing offer some pointers on helping you to grow your business in just one hour.
Mutter the words ‘sales’ and/or ‘marketing’ to an electrical contractor and it instantly creates feelings of dread and wasted time.
However, in a world where customers and clients are able to access and compare contractors and their work in an instant through social media and websites, it’s actually a much-needed part of an electrical contractor’s business strategy to enable growth and a pipeline of new business.
To really evidence this point, 80% of new business leads come from social media – whether that be through direct searches and outreach or recommendations from friends or connections.
But, what if growing your business through marketing strategies only took an hour of your week? And even better still, whilst sat at home or in the van?
With modern technology and innovation, this can be a reality, instantly raising your brand awareness and opening up new business opportunities. You can also achieve this in as little time as possible by following a few ‘must know’ tips:
Platforms
Not all social platforms are suitable for you. Each is built with an audience in mind, and this will help you decide which is best for your business. LinkedIn is perfect for business-to-business opportunities. Facebook is a staple platform for smaller and localised businesses to be discovered. Instagram is all about the visuals, which makes it perfect for showcasing installs using short video clips and images.
And then there’s the platform that has grown by 75% since 2020 – TikTok. This offers a varied audience, but the high-quality short clips need forward planning and editing to make them as engaging as possible.
Planning
There’s no need for daily social posts to achieve audience growth and engagement. Instead focus on two or three posts per week. Ideally these will be planned and scheduled in advance, meaning you can forget about them, and leave them to do their magic whilst you’re busy on-site or at a customer’s house.
Think ahead about what jobs you will be completing in the coming week, and arrange to take photos or videos to then build your content. But don’t completely post then ghost – you need to respond to comments in a timely manner to show you’re on the ball.
Great content
Content is key for getting your audience to engage with your posts. Variety is crucial, so still images of completed installs, or videos of you completing fixings is all golden content.
Another thing to consider is what your audience actually wants to see. If you’re targeting homeowners, they want to see the finished job, so think aesthetics and ambience. Focus on taking clear images from multiple angles.
Additionally, don’t forget the text that will accompany the graphics or video. Keep it snappy, write as you’d speak, use relative emojis, and add a call to action like an email address for enquiries. Don’t overlook the use of hashtags that are relative to your work, but also those that your audience will follow.
In short, you can grow your business in as little as one hour per week by following these simple steps. Plus, with technology such as Meta, it can be even simpler to schedule, manage, and review your content and engagement.
The good folk at Parrot PR and Marketing regularly share top tips and industry news on LinkedIn to help electricians to prosper and stay informed.
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