NVC Lighting, one of UK’s leading suppliers of high quality and cost-effective commercial LED lighting solutions, is looking forward to a bright 2024 following significant investment to further raise the profile of its brand and first-class lighting solutions.
The Birmingham-based business, which was established in 2007 supplies its extensive range of lighting solutions to electricians and electrical contractors through national and independent wholesalers. NVC Lighting will be embarking on its first major integrated marketing campaign in 2024, along with introducing a host of new products and innovations to enhance its market position.
Spearheading NVC Lighting’s investment in raising the profile of its brand is Sangita Mistry, the company’s recently appointed Head of Brand Marketing & Communications. Sangita has extensive experience in the building and construction sector, having previously worked in marketing positions for global HVACR pipe fittings business Conex Bänninger, and Geberit – the European leader in sanitaryware.
Neil Clydesdale, Group Commercial Director at NVC Lighting, expressed optimism about the market and the company’s position in it, stating, “We see 2024 as a year to continue building a positive platform for our future. Our reputation is built on creating innovative, quality products at an affordable price, while understanding and supporting our customers’ priorities.”
Neil continued, “Our core values will remain unchanged, but we aim to broaden our reach and impact. Opportunities abound for us to expand our reputation into new sectors, and we are confident in our ability to adapt and respond with innovative products and support. In line with this, we will be looking to expand our team that will contribute to NVC Lighting’s development over the next 12 months and beyond.”
NVC Lighting’s plans for the year ahead include the upcoming launch of its LiFe Emergency lighting range, which will see the roll out of its first ever integrated marketing campaign to drive awareness with electrical contractors and facilities managers and support its wholesale customers. The company will also continue to evolve and expand its PRO and Core ranges.
NVC Lighting’s comprehensive product range spans commercial lighting for indoor and outdoor use, encompassing LED panels, downlights, surface and suspended lighting, road and landscape lighting, as well as industrial and emergency lighting. Its products serve diverse sectors, including schools, offices, industrial sites, the NHS, universities, and residential projects.
For more information on NVC Lighting and the LED light product portfolio, click here
