Checkatrade invest in new advertising campaign

The new campaign is encouraging consumers to ‘check check check’

Research shows increase in consumers seeking a qualified tradesperson to complete home repairs.

Checkatrade, a UK trade directory, have become renowned for their recognisable jingle, developing into a household name for tradespeople and general consumers alike.

They have now announced their investment in a brand-new advertising campaign to drive awareness to their brand and let customers know why Checkatrade is the best place to find a trade or service for the job you need.

Centered on Checkatrade’s rigorous 14-point vetting strategy, the ‘check, check, check’ messaging in the new TV and radio ads encourages consumers to research the tradespeople they employ, to ensure they get the best people for the job. The famous jingle is front and centre, with the stars of the spot singing a brand-new version. It’s a big, simple idea to energise both the business and the trades they represent.

This investment stems from Checkatrade’s research that shows an increasing number of consumers seeking a qualified tradesperson to complete home repairs and maintenance. This consumer consciousness is mirrored in the campaigns key message, emphasising that Checkatrade is the best place to ‘check, check, check’.

Marketing Director at Checkatrade, Dan Staples, comments, “The simple fact is we complete up to 14 checks on our listed tradespeople, so that our users don’t have to. Which brings people great piece of mind and means they can really trust us. We have invested in this new campaign to let consumers know that we are there to help them ensure they don’t have any nasty surprises when it comes to their homes.”

You can view the new TV advertisement here: