As the easing of lockdown measures continues across Scotland, the Construction Industry Coronavirus (CICV) Forum has launched a new social media campaign urging workers to stay safe in their social lives.
Using two engaging animations, the collective is calling on staff to protect colleagues by following physical distancing guidelines in their private lives as well as in the workplace.
Designed to be shared on social media, the campaign coincides with the reopening of bars and restaurants and makes it clear that any good work achieved through on-site best practice could be undone if habits are relaxed in pubs or other social gatherings.
Rebecca Crosland, Health and Safety Advisor at Forum member the Building Engineering Services Association, said: “It is important to hammer home the message that this dangerous bug has not gone away and that we all need to remain vigilant at home as well at work to prevent a resurgence.
“Once again, we are presenting the key points in a simple and entertaining format, which is eye-catching as well as informative. Operatives have responded magnificently to guidance in the workplace and we are sure they will respond positively to this further reminder.”
The first short film, available to view below, features a construction worker called Campbell and the message: “Campbell is COVID-19 smart. Campbell keeps to the physical distancing rules. Campbell doesn’t break those rules in his spare time. Be like Campbell. Be COVID-19 smart.”
A second animation, also featured below, features another construction worker called Fiona, who also observes physical distancing in her spare time to help protect her colleagues when she returns to work. The message is repeated on open source posters, designed to be printed out and displayed in workplaces.