Dickies Workwear has published its largest catalogue to date, featuring more than 320 products including the new Dickies Pro and Lakemont ranges.
The 2017/18 catalogue spans 20 sections, including products split by ranges, special features (such as flame-retardant clothing) and industry-specific (including selections for farming and decorating). The footwear section includes symbols to help tradesmen quickly identify attributes such as toe protection, insulation against cold or heat, plus slip resistance on specific surfaces.
Key features for every product are highlighted in an easy-to-follow manner throughout. For example, sizing is displayed visually, making it easier to compare availability according to criteria such as leg length, while colours are displayed as both thumbnail photographs and swatches.
“With more products than ever, it’s important that those who rely on our workwear are able to find what they need as easily as possible, including important details on how each item is fit for purpose.”
“Much like the products themselves, practicality has been a top priority for us in the design of the new catalogue,” said James Whitaker, Marketing Director, Dickies Workwear.
“With more products than ever, it’s important that those who rely on our workwear are able to find what they need as easily as possible, including important details on how each item is fit for purpose. As style is becoming a bigger priority for tradesmen, we’ve incorporated a combination of studio and location photography so they can see the workwear in context.”
New features in this year’s catalogue also include standard laundry symbols to indicate washcare instructions, with fabric composition now represented by percentage bars for easy reference. Sizing guides have been expanded and include an EU comparison.
To further help those who rely on Dickies’ products to create a professional look, a pull-out A3 colour matching chart shows co-ordinating options across different ranges.
