ERA Launches New Installer Scheme

ERA Launches New Installer Scheme

ERA, the UK’s leading home security expert, has announced the launch of its exciting new Installer Scheme.

Replacing the old Approved Partner Scheme, the ERA Installer Scheme is now open to a wide network of installers from locksmiths through to builders, electricians and window/door installers.

The aim is to target the ever-growing demand for reliable people to fit traditional security products and, increasingly, smartware.

Who can join?

Designed to be fully inclusive, its new Installer Scheme is open to installers of traditional security products, smartware, or indeed both.

In order to join, installers must produce their DBS certification and liability insurance documents and complete a registration form agreeing to our terms and code of conduct.

What are the benefits of joining?

Once signed up via the website – – members receive an initial start-up package which includes:

  • ERA Installer Van Decals in a choice of traditional or intruder alarm or Smartware branding
  • ERA Installer branded clipboards, pens, beanie hat and freepost feedback forms; these can be left with customers to encourage them to leave feedback – they will also be asked to leave feedback by email as well

Once the installer has received five verified ratings of five stars, the installer will receive a complete uniform package, which can be ERA Installer or Dual branded, worth £140.

The uniform includes polo shirts, sweatshirt, jacket & hat and is available in black or navy with either the ERA logo or their own logo.

Increased profits from satisfied customers

Head of Marketing at ERA Tania Tams said: “The scheme is a huge investment from ERA and demonstrates their commitment to supporting tradespeople and building a robust installer network.

“The scheme will work to provide installers with not only marketing support, but also ongoing product training at our purpose-built HQ to ensure that installers are totally up to date with the latest technological developments.

“Adding to this investment, ERA also intends to heavily promote the scheme to householders who are demanding high quality tradespeople to help with the perceived complexities of fitting ever more sophisticated security products.

“Often, security is seen as a specialist job and, therefore, homeworkers look to security companies like ERA for guidance on getting the right products fitted professionally.

“In addition, a ‘rate me’ process safeguards not only quality installers, but also homeowners by providing feedback from customers, ensuring consistently high standards of work are achieved.”

She continued: “The big difference here between other well-known installer schemes is that there is no fee for joining the ERA Installer Scheme and, therefore, the tradespeople have nothing to lose.

“This is about connecting good tradespeople with homeowners and, if we can generate more business for our ERA installers, it can only be a good thing for both us and the installer.

“In addition, key trade journals Locksmith Journal, Pro Installer and Clearview are supporting our initiative.”

For more information on ERA’s new Installer scheme, or to sign up, visit:

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