NAPIT’s consumer focused electrical safety campaign has reached nearly 3 million people throughout 2016, bringing essential advice to householders on using competent, registered installers.
A local newspaper campaign, which ran over six months, was delivered to 1.7 million readers in 900,000 households by NAPIT to provide quality advice to the British public through a set of Home Safety Guidance Documents.
These documents were designed by industry experts in the Electrical Safety Roundtable as a way of bringing under one roof the key home safety checks that allow landlords to demonstrate the safety of the properties they let for legal, insurance and marketing purposes, as well as helping homeowners ensure their homes are safe.
“This has been our most successful consumer campaign to date and it is immensely pleasing to see these kinds of results in the promotion of the Home Safety Guidance Documents and the use of competent, registered installers.”
Other activities from NAPIT include a regional consumer campaign in North Derbyshire. Activities such as targeted advertising and digital promotion carried messages of the importance of using registered installers and general electrical safety awareness to local residents and visitors to the area.
The NAPIT Group Chief Executive, Michael Andrews, said: “This has been our most successful consumer campaign to date and it is immensely pleasing to see these kinds of results in the promotion of the Home Safety Guidance Documents and the use of competent, registered installers. Our local newspaper and regional promotions are just two of the many ways NAPIT are investing in making sure messages surrounding electrical safety are seen by as many members of the public as possible.”
Electrical safety messages will continue to appear in various different forms throughout the rest of the year as NAPIT work with numerous organisations to promote the use of registered, competent installers.
To access the Home Safety Guidance Documents for your customers, visit www.homesafetyguidance.co.uk.