Youngsters in Liverpool were given a taste of the marketing world when they were visited for an interactive session by Rexel, a leading electrical distributor.
The sessions took place earlier this year when Rexel partnered with Everton Football Club’s official charity on its “Home is Where the Heart is” and “All About Enterprise” schemes. The programmes were ongoing throughout the year and have had a great response from children and young people around Liverpool.
The All About Enterprise scheme is a pilot which the Premier League team set up to support local primary school children by introducing them to new skills, and opportunities in future life. The programme discuss topics that are not on the national curriculum such as Techonology, Customer Service, Budgeting and Finance, Advertising and Marketing and Manufacturing.
The aim of the Everton in the Community programme is to engage and empower pupils whose strengths may not lie in the standard curriculum and provide a change for them to experience new things and open up employment opportunities in the future.
Rexel’s Kate Adamczyk, Head of Branch Marketing, and David McBride, C&I National Account Manager, delivered interactive sessions to the pupils at St. Aloysius Catholic School, Broadgreen Primary School and Longmoor Community Primary School in the Liverpool area. The lessons touched on what marketing is and how it is used by brands, including some of their favourite toy stores.
The presentation was well received by teachers and students alike, with the students showing interest and flair for the subjects discussed.
Ms Hughes, Class Teacher Year Six, Broadgreen Primary said: “The children thoroughly enjoyed all the Everton Enterprise sessions and were enthused by the Rexel visit. They enjoyed hearing about life in ‘the workplace’ outside of school and their own interests. It was especially good to see pupils of all different levels interested in your presentation and activities as it was aimed at all levels of ability.”
Rexel’s involvement with the scheme was also praised by Andrew Whittaker Lead Coach of Everton Football Club: “Rexel was a huge part of Everton in the Community’s All about Enterprise pilot, providing fun and engaging workshops for the schools on board. Kate and Dave from Rexel were excellent with the students sharing their knowledge and putting the contents at the children’s level.”
Rexel also supported the Home is Where the Heart is scheme through a charitable donation to help see the opening of a house to provide a shelter and support for vulnerable young adults. The football club will be able to offer six youths a home and continued support with opportunities relating to employment, education and training.
For more information on Rexel’s services and solutions visit: www.rexel.co.uk