The ranking recognises the company for quality, reliability and distinction.
The award follows robust independent research commissioned by The Centre for Brand Analysis (TCBA), which identifies the UK’s Superbrands in an annual league table.
The UK Business Superbrand is considered the Business-to-Business brand barometer. The annual Business Superbrand survey involves voting undertaken by marketing experts and business professionals. Brands do not apply or pay to be considered; rather an extensive database of UK brands is compiled using a wide range of sources from sector reports to industry league tables.
This year the Business Superbrands survey assessed almost 1,600 brands across 63 industry categories. Only the most highly-regarded brands from each category are awarded Superbrand status. The research process was managed by TCBA, following a voting process involving 2,500 UK business professionals, in conjunction with an expert council comprising 24 senior business-to-business marketing leaders. The best performing brands, including Vent-Axia, were awarded Business Superbrand status.
As a Superbrand, Vent-Axia is considered to have established the finest reputation in its field. Companies with Superbrand status are considered to offer customers significant emotional and/ or tangible advantages over their competitors, which customers want and recognise. To identify the Superbrands voters were asked to judge brands against following three criteria: Quality; Reliability and Distinction.
Richard Paine, Marketing Director at Vent-Axia said: “At Vent-Axia we have led the ventilation industry since 1936 developing innovative, reliable, landmark products. We are therefore delighted to have been awarded Business Superbrand status again this year since it illustrates Vent-Axia continues to be recognised as a ventilation business that offers customers significant advantages over its competitors.”
For further information on all products and services offered by Vent-Axia telephone 0844 856 0590 or visit www.vent-axia.com.