Werner hits bullseye with Phil ‘The Power’ Taylor sponsorship deal.
Werner, one of the leading manufacturers of professional ladders and access equipment, is once again the proud sponsor of Phil ‘The Power’ Taylor, following a successful partnership in 2015 with the darts legend and 16-time World Champion.
The renewed sponsorship deal is the third year for the successful partnership designed to promote the brand to professional installers, trade audiences and end consumers.
Also as part of the deal, Phil will become a brand ambassador, making special guest appearances at trade shows throughout the year and challenging visitors to the stand to a game of Werner’s famous gravity darts, where players aim a dart at a board on the floor whilst standing on a Werner Podium Ladder.
“I have had a great time working with Werner over the last couple of years and it’s great to be continuing the partnership this year.”
“We are delighted to renew our sponsorship with Phil,” said Joanne Mitchell, Marketing Manager, Werner. “Phil is a real favourite with darts fans around the world, so it is great for the Werner brand to be aligned with such a popular and hugely successful sports personality. Being a keen DIYer himself, Phil is also a fan of our products and will be making guest appearances at trade shows throughout the year.”
The sponsorship deal with Phil ‘The Power’ Taylor follows the recent news that the company has invested more than $1.8m at its Maldon UK facility, further strengthening its position as leader in the UK market.
“I have had a great time working with Werner over the last couple of years and it’s great to be continuing the partnership this year,” commented The Power. “The company’s ladders are fantastic and I really appreciate all the support I have had from the Werner team.”