Timberland reinvigorates its workwear brand Timberland PRO in the UK.
Popular clothing brand Timberland is reinvigorating Timberland PRO with the launch of new products spanning footwear, trousers, tops, jackets and accessories.
All products benefit from the brand’s latest innovations in workwear, such as new fabrics designed to offer optimum durability and comfort throughout the working day.
Examples in footwear include Timberland PRO’s Anti-Fatigue Technology, which absorbs shock with each step while returning energy back to the foot in key zones, plus its Independent Suspension Network Technology – a multi-density outsole used in one of the new footwear styles. The outsole features comfort lugs that adapt to varying worksite conditions, providing an additional layer of cushioning, comfort and stability.
Clothing technology developed by Timberland PRO includes Rain Repel, a fabric with an outer layer that resists moisture penetration, plus WickWork, which is used in t-shirts to help pull sweat away from the body and move it to the shirt’s surface for faster evaporation.
Every item in the new range has been created with particular trades in mind, incorporating features designed to meet the demands of a typical working day in those industries.
“Each design is of premium quality and engineered with technologies to provide the best in comfort, durability and performance. By using the best fabrics available – and creating our own where they aren’t – our products work as hard as those that rely on them, helping tradespeople to conquer their working day,” explained Cassie Hepner, Global Marketing Director at Timberland PRO.
“Responsible innovation is at the heart of our product design and we strive to be environmentally aware when creating a new style – from using renewable and recycled materials wherever possible, to ensuring a responsible supply chain. Every element of each product’s creation has been considered for its impact on the planet, as well as ensuring that it is tough and hard wearing,” added Hepner.
Products launching for A/W 2019/20 will include three new trouser styles, five new footwear designs plus three jackets among other new items.
The Timberland PRO collection will be available online from 4 November 2019 at: www.timberland.co.uk/timberlandpro.html followed by a selection of workwear store.
