Promising electrical contractors a broad range of high-quality, competitively-priced lighting products that offer ease and speed of installation, we find out why the future looks bright for OVIA.
During 2019, leading electrical solutions provider, Scolmore Group, made a significant investment in its successful OVIA brand of lighting to create a dedicated, independent lighting company – OVIA Ltd. The aim was to bring to the professional electrical contract market a vastly extended range of high quality products that are competitively priced and available through the reliable wholesale channel.
The OVIA product offering now covers a much wider range of sectors alongside the mainly residential one previously serviced. These include commercial, industrial, utility, amenity, emergency lighting and floodlighting.
Building on success
OVIA is not another new LED lighting company – the name is a familiar one in the industry. It was first introduced by Scolmore in 2011 as the umbrella brand for the company’s growing lighting collection.
Having enjoyed considerable success with it during the last eight years, Scolmore recognised the huge market potential that the transformation of the lighting sector has brought in recent years, with the emphasis on energy efficiency and connected systems. The new OVIA lighting range has been developed with this in mind and includes a full range of lighting control solutions that will optimise energy saving credentials.
A lot of work has gone on over many months to ensure that the OVIA lighting range meets all the requirements of today’s contractors. Their needs – identified through constant engagement with them – have been instrumental in getting the right product mix together.
Contractors will also have the reassurance of ongoing support from OVIA by way of constant price checking, providing technical support through the dedicated customer service team, plus access to free training to ensure they’re totally up to speed with the latest products and technologies.
Lighting experts at the helm
Heading up the business is industry expert, Mike Collins, supported by a highly experienced sales team who are tasked with taking the new OVIA offering out to customers across the UK.
Mike comments: “Our aim is to provide contractors with a broad range of lighting products that are quick and easy to install and will save them time and money on any given project. We believe that we have a winning formula with this new OVIA range. We already have a reputation for quality and reliability and we believe we’re hitting the market at the right time to fill a gap for a broad spectrum of entry level lighting products that are highly competitively priced and offer a range of unique features and benefits.
“We’ve got some fantastic products in the collection and had a great opportunity to get some feedback from the industry when we took them to ELEX in Sandown in November. The most common reaction was that contractors felt they were being listened to and we were bringing out products that cater directly for them.”
The OVIA team will continue to engage with contractors throughout 2020 via attendance at some of the industry’s leading events including ELEX and NICEIC Live, as well as through its dedicated YouTube channel SGTV. This is where valuable insight and feedback is gained to help shape the product development programme and will ensure that wholesalers have access to those products that their customers want.
Lighting design service
As part of a commitment to deliver a first class service, a dedicated OVIA lighting design service is available, allowing customers to access free lighting design schemes for their commercial projects. This can all be handled through the local ASMs who are all qualified to carry out site surveys. With all the relevant information and measurements acquired and a site survey completed, a suitable lighting scheme will then be designed, and the proposal and quotation supplied.
Product spotlight
Some 400 individual products made up the first phase launch in November. The premium products within the OVIA lighting range come under the Inceptor brand.
Inceptor is already a well-established and highly-regarded brand among contractors – think Nano, Omni, Pico and EVO. Now a raft of innovative new products have been added to the Inceptor range, with special features and benefits that set particular products apart, such as the ability to use the Flow connector for speed and ease of installation, as well as the offer of additional warranties.
Complementing the lighting products offer is a range of sensors to control devices – microwave and PIR control options. The benefits are numerous: they can add convenience, help save costs, improve safety and reduce environmental impact.
This extensive collection means that contractors now have access to a huge increase in lighting products and solutions that provides them with opportunities to take on bigger, more complex projects that can help boost their earnings.
Ovia products: 3 of the best
Inceptor Slate
OVIA is the first company to introduce a commercial LED panel with pre-wired Fast
Fit Flow Connector as standard.
Inceptor Iona
The only commercial downlight on the market that has an integrated Flow connector.
Inceptor Apto
An unusual, adaptable commercial downlight that can be retrofitted into a range of cut-out sizes.
To acces the Ovia lighting catalogue click here.
