Contemporary, classic or bespoke: Hamilton Litestat’s Marketing Manager, Gavin Williams, explains how the brand helps installers offer more.
Decorative electrical wiring accessories specialist Hamilton Litestat has recognised that homeowners account for almost 30% of its market, which has gone up 10% in the last three years. We’re seeing homeowners increasingly choose wiring accessories that fit their personal style, selecting these from our vast range of designs and finishes or even using our bespoke manufacturing service. If they are building an extension or converting a loft, they want to carry through the existing look of the property into these new areas: matching up the wiring accessories helps this. It presents a huge opportunity for the installer to add value and delight a customer by showing the options available, particularly amongst the ‘smart’ wiring products that are increasing in popularity.
“We’re seeing homeowners increasingly choose wiring accessories that fit their personal style, selecting these from our vast range of designs and finishes or even using our bespoke manufacturing service.”
Never out of juice!
Functionality requests are increasing, and incorporating USB connections in room switch plates is becoming the norm as running out of ‘juice’ isn’t an option for today’s connected consumer. Hamilton has developed the stylish Vogue range that offers both single and dual socket plates with integrated USB charging points to increase a home’s charging capacity.
The one gang switched socket has a single 2.1A USB charge point, while the two gang switched socket has a 1A rated USB port for mobile phones and a second 2.1A USB port for charging tablets and other devices. Unlike competitor accessories, Hamilton’s Vogue switched sockets allow the charging of both a phone and a tablet at the same time.
As well as USB sockets, we’re also seeing the technically minded driving forward the popularity of other smart wiring products such as those that have HDMI outlets, as well as lighting and audio control solutions.
Embrace the classics
Hamilton’s Mercury Lighting Control system provides an easy-to-fit and easy-to-use LED dimming solution that’s compatible with most leading LED brands. It allows simple dimming as well as scene setting lighting that can be stored and recalled at the touch of a screen or button. It can also be integrated with the Mercury Audio solution to provide homeowners with a complete lighting and sound package.
However, even if a customer isn’t looking for the latest technically-advanced wiring accessories, installers can still offer customers extra value.
Hamilton’s Hartland family of switch plates and sockets 
continues to be popular, offering a sophisticated and stylish solution and is a classic in its vast range of design options. It has soft round edges and is available in 10 elegant finishes that include satin chrome, bright stainless, antique brass and four shades of bronze. Functionalities include a rocker switch, toggle switch, dimmer or USB power socket.
Although we’re developing more products and solutions to keep us at the forefront of technology, at Hamilton we aren’t forgetting our core market so keeping our range of decorative switch plates fresh with new finishes and designs is really important to us.
