Checkatrade has announced it has become an official partner of the RFL’s flagship competition, the Coral Challenge Cup.
In addition, the ‘Try of the Week’ competition, available through the RFL’s ‘Our League’ app, will become known as the Checkatrade Try of the Week.
The company will be present at the University of Bolton Stadium on July 27th for the Coral Challenge Cup men’s semi-finals and women’s final, as well as the showpiece Wembley final on August 24th.
This sponsorship deal follows a three-year deal with the EFL Trophy, which saw the highest ever prize money for lower-league football clubs and a record Wembley attendance for the final, as well as a successful sponsorship of the PDC darts last year.
Mike Fairman, CEO of Checkatrade, commented: “We’re thrilled to partner with one of sport’s most famous competitions.
“The Coral Challenge Cup offers a national platform to support our ambitious growth plans and we look forward to bringing the historic excitement of the Challenge Cup and the Women’s Challenge Cup to our customers and tradespeople, particularly in the North.”
RFL Chief Commercial Officer Mark Foster said: “We are delighted to enter into partnership with such a popular and ambitious brand as Checkatrade.
“There is a strong synergy between the members and consumers of Checkatrade and Rugby League supporters, and we look forward to a mutually beneficial relationship.”
To find out how you can grow your business with Checkatrade, or to view the current trades listed on the site, visit: www.checkatrade.com.
