Seven ways to get your trade business ready to thrive this winter | Fergus

Seven ways to get your trade business ready to thrive this winter | Fergus

Fergus, the leading name in job management software for the trade is encouraging construction professionals to get their business ready for the opportunities on offer.

“As the winter season approaches, it’s crucial for trade business owners to prepare for the challenges and seize the opportunities that come with the colder weather. HVAC installers, electrical contractors, plumbers, and gas engineers all play vital roles during this time of the year and there are several strategies they can employ to ensure their businesses thrive,” says James Chillman, UK Country Manager for Fergus.  

To help, the experts at Fergus have put together seven hints and tips which could help tradespeople make more money and really take advantage of the colder weather. 

1. Be Proactive with Maintenance Services

For HVAC installers, winter is one of the busiest times of the year. To spot business opportunities, encourage your customers to schedule maintenance services well in advance. Regular check-ups can identify potential issues before they become critical, ensuring a steady flow of work throughout the winter months. Promote the importance of these preventive measures to your clients, and they’ll be more likely to keep coming back.  

2. Diversify Your Services

Electrical contractors can take advantage of the winter season by offering additional services, such as installing outdoor lighting and generators in case of storm blackouts. These services cater to the needs of clients looking to enhance their homes or businesses for the winter, expanding your business opportunities during this time of the year. 

3. Plumbing Preparedness 

Plumbers should be ready to address a surge in emergency calls during the winter. Frozen pipes and heating system malfunctions are common issues. Prepare your team to respond promptly to emergency calls, and consider offering emergency service packages to customers who may need assistance at any hour. 

4. Gas Engineers: Focus on Safety  

Gas engineers should prioritise safety during the winter. Ensure that gas heating systems are working efficiently to prevent carbon monoxide leaks and other hazards. Offer safety inspections to give customers peace of mind during the colder months, and you’ll likely see a rise in demand for your services. 

5. Embrace Job Management Software 

In today’s digital age, job management software is a game-changer for trades industry professionals. Fergus offers a comprehensive solution that streamlines job scheduling, invoicing and financial management. The Fergus Go app allows tradespeople to manage their businesses on the go, ensuring that you’re always prepared to seize opportunities and ensure you’re successful over the winter months.  

6. Marketing Matters 

Don’t forget the power of marketing, especially during the winter months. Use social media and your website to showcase your expertise in tackling winter-related issues. Highlight your emergency services, maintenance plans and any special offers to attract new customers.  

7. Build Strong Customer Relationships 

Regardless of your trade, building strong customer relationships is key to spotting business opportunities in winter. Offer exceptional customer service, show empathy, and go the extra mile to keep your clients satisfied. Happy customers are more likely to return and recommend your services to others. 

Winter can be a lucrative season for HVAC installers, electrical contractors, plumbers, and gas engineers. By being proactive, diversifying services, focusing on safety, and using job management software like Fergus, you can prepare for the challenges and seize the opportunities that come with the cold weather. With the right strategies in place, you’ll keep your business thriving throughout the winter season and beyond.  

For more free information and advice on running a successful trades business, as well as a free trial, click here

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