Anna Royds, Head of Marketing UK & Ireland at RISCO Group, explains the upsell opportunity provided by the Electronics Line SecuPlace app controlled wireless home alarm system.
The latest Crime Survey for England and Wales (CSEW), which was published in March 2015, estimated that there were 6.8 million malicious incidents against households in the previous 12 months. Not surprisingly therefore, a growing number of homeowners are looking for cost effective and easy to use technologies that offer high levels of security, along with the flexibility to monitor the status their premises wherever they happen to be.
The internet has made this possible and networked intruder alarm systems offer homeowners far more than just high quality security provision. Having a fully Internet protocol (IP) enabled smart home alarm system means that in the event of a break in, rather than simply activating a bell, an alert can be immediately sent to a designated person, initiating an instant response.
“Electrical contractors now have an exciting revenue generating opportunity, as they can upsell the installation of a SecuPlace system while carrying out their traditional range of services. Taking around an hour to install, Electronics Line estimates that this offers potential earnings of up to £200 per hour.”
SecuPlace from Electronics Line is designed to meet these requirements. The app controlled wireless home alarm system can be installed quickly, easily and efficiently – making it ideal for forward thinking electrical contractors that are looking to diversify into the home security and smart home sectors.
Upsell opportunity
Electrical contractors now have an exciting revenue generating opportunity, as they can upsell the installation of a SecuPlace system while carrying out their traditional range of services. Taking around an hour to install, Electronics Line estimates that this offers potential earnings of up to £200 per hour. Also, in order to avoid time consuming and often unnecessary call outs, contractors can connect remotely to their customers using free service software.
Electronics Line has an established track record in designing and producing best in class solutions for the security and control of living and working environments. Its products provide comprehensive security protection, as well as sophisticated system and home management functionality, for optimal comfort, safety and peace of mind.
SecuPlace has a streamlined, space saving design and boasts a cutting edge, reliable and robust operating system that ensures maximum uptime. It comes with a range of pre-programmed accessories that are simple to install and exceptionally user friendly, allowing homeowners to use it to secure their premises from their smartphone, wherever they are in the world.
Putting the user in control on a 24/7 basis, push alerts can be sent on alarm activation. It also allows an individual to arm/disarm the system remotely; get email, SMS, and/or voice notifications; and view and store a history of events. These actions take place in seconds, ensuring complete control of a property at all times in real time.
SecuPlace supports a wide range of additional security and safety accessories 
including panic buttons that can be used to protect the elderly and vulnerable and home safety devices for smoke, flood and carbon monoxide detection. It is also designed to be pet friendly and can be set while animals are in the home, without causing unwanted alarms. Furthermore, reliability is built in as each kit contains a roaming SIM card, which defaults to the strongest network using EE, Vodafone, O2 and other networks.
The product is available in two different kit options to suit all applications and both contain a control panel, system detectors and accessories. The detectors generate alarm events upon intrusion, while the key-fobs are handheld mini-remote control transmitters that enable arming/disarming of the system. A wireless triangular external siren is optional.
Although each kit contains the necessary components required to operate a system, it can be enhanced and customised by adding additional components – up to a maximum of 32 detectors and sensors, 19 key-fobs, four repeaters (range extenders), four keypads and one alarm sounder. The system supports up to 31 users, and each user is assigned a unique four digit user code, which is required to perform most system operations.
